Content Ignite announce the appointment of Brian Fitzpatrick as Chairman

Content Ignite, an advertising technology platform and monetisation service for publishers, has announced the appointment of Brian Fitzpatrick to its Board as Chairman.

Brian Fitzpatrick has been involved in the development of Internet Advertising since 1995, and currently contributes to several emerging technology companies as Investor, board member and Chairman.

Brian held roles as managing director for the European business of silicon valley start-up Adap.tv (sold to AOL), European managing director of Locos Europe and European managing director of WPP’s first agency trading desk, the Media Innovation Group (now Xaxis).

Since 2014 Brian has worked with, and invested in, some of the most innovative online technology start-ups in Europe and helped them to scale, including Provenance.org, Sayitnow.ai, Good-loop.com, Connectd.co and Tabmo.io and completed successful exits for StatIQ.co, Faktor.io and Shiftforward.eu

Launched by co-founders Ben Spencer and James Hanslip in 2014, Content Ignite have envisioned the future of holistic advertising technology by creating the ‘pipes’ to seamlessly connect publishers to advertisers, ad products, 3rd-party platforms and technology. Via one tag on-page and an intuitive self-serve UI, publishers will increase revenue, improve employee efficiency and reduce carbon emissions via innovative low-code technology integrations and ad products.

On his appointment, Brian Fitzpatrick said, “Digital advertising has grown rapidly over the past 20 years and now generates the majority of revenue for many publishers, however there is still a lot of complexity involved in running online operations, publishers have to manage multiple partners and technologies that can be quite daunting, I believe that Content Ignite will give control back to publishers so they can simplify the way they generate revenue while maintaining the best user experience.”

CEO Ben Spencer said, “James and I are incredibly excited that Brian has decided to join us on our journey. We have an ambitious vision to simplify ad-tech from end-to-end through a feature-packed platform and ad products — and it’s a vision Brian is aligned with us on. The current economical outlook is challenging, however, publishers are in a great position to create content that informs and entertains consumers during a period of global uncertainty. Our aim is pretty simple, to create products and a platform that generates more revenue, increases employee efficiency and improves sustainability metrics for our publishers — that allows them to focus on content and with our self-service SaaS or managed services, they can have as much control as they desire”.

Brian will commence the role on 1st December 2022.

For more information, contact marketing@contentignite.com

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