Sign up to live and earning with v4.1 - Step-by-step guidance including automated MCM!

Today we launch our Publishing Cloud v4.1, bringing considerable improvements to onboarding & publisher set-up, and even some dashboard improvements! Let's dive in.

There are a lot of steps in the advertising industry to onboard new publishers to get them live and earning. Most of these steps are necessary set-up steps imposed by the likes of the ad server (such as Google Ad Manager) to ensure site quality, monetization approval, and site readiness. Here at Content Ignite, we built our platform to be as easy and as intuitive as possible with our team on hand to assist through the more in-depth steps such as MCM (Google's Multiple Customer Management).

However, we have introduced more features recently such as integrations (allowing you to use your own GAM with our tech!) opening up more setup flows, so to help our publishers help themselves, and get live without any steps reliant on us, we have introduced a new onboarding and publisher setup experience.

Platform onboarding

The first exposure to onboarding is after you sign up to Content Ignite. You will now be guided through the high-level account steps such as learning about our platform and creating your first publisher.

You will also see account-level suggestions for other areas to explore after you’ve gone live with your first publisher to maximise revenue.

Publisher setup

The big one. From domain approval, ads.txt requirements, targeting, and MCM flow, there are lots of steps to navigate in getting a publisher live and earning! And now, it's all clearly laid out, ready for publishers to work through at their own pace with clear feedback for steps that go through external processes and prompts for required publisher actions.

Multiple Customer Management (MCM)

MCM is a big part of this, enforced by Google to verify a platform's authority to monetize on a publisher's behalf. An invite needs to go out to the publisher and be accepted via the publisher's GAM account. Making your way through various internal Google steps, once completed will follow on with a connection to your publisher tag, ads.txt requirements will reflect your MCM connection, and eventual submission of your publisher's domain will be actioned for approval by Google. We are happy to announce all these steps are now automated! (Phew!)

You as the publisher trigger the MCM invite, and from there, everything else happens automatically. Once you accept the invite, the connection is activated in the platform, and once your ads.txt is live, your site is submitted to Google for approval.

You will see the status of any external actions, and any publisher actions clearly explained. Once all you see is a list of satisfying green ticks, you can be sure that toggling on your publisher tag will have you live and earning within minutes!

Dashboard updates

A new visual look and refined insights give you quick access to the most critical data right when you log in. With the new onboarding section and notifications taking on a new banner layout, we have more room for the primary revenue graph. Ad impressions and page impressions have been normalized to revenue, to make trend spotting easier than ever, and handy negative and positive trend tables give you instant actionable insights.

You will also find areas such as the quick insight graph on your publisher page, and live revenue on your performance report now load without delay!

As always, a number of other useful changes were made in this rollout, dig into them over on our changelog: https://docs.contentignite.com/change-log/.

There are lots more exciting updates due out in the coming months, so stay tuned! You can always reach out for a chat at: hello@contentignite.com.

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