Latest Articles By Content Ignite
Content Ignite and The GoodNet partner to bring ESG data to Publishers
Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.
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Content Ignite Unveil the ‘Publisher Hub’: Transform Your Revenue Strategy
Content Ignite has unveiled the Publisher Hub—a comprehensive platform consisting of three key areas: Ads.txt Insights, Core Web Vitals monitoring, and Revenue Analytics.
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Content Ignite is delighted to announce its certification as a Google Certified Publishing Partner (GCPP)
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).
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Optimising Website Ad Performance Using Content Ignite’s Experiment Technology
Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies
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Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing
As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.
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DPO vs SPO - What’s the difference?
Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.
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