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In this article, our Privacy and Compliance Analyst, Ross Webster unpacks the publisher privacy conundrum in response to the ICO warnings in the Press Gazette. As a privacy first business, Content Ignite will be sharing more insights on this subject as they unfold over the coming weeks.
https://pressgazette.co.uk/comment-analysis/ico-data-privacy-publishers-2024/
Content Ignite, a leading ad management and monetisation platform for premium publishers, today announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security.
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In recent weeks, many publishers have received letters from the UK Information Commissioner's Office (ICO) following an automated scan of the Top 1000 UK websites. These letters typically flag potential issues with how cookies and tracking technologies are being deployed — specifically around user consent.
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What started as a simple UX fix ended up growing into a series of platform-wide improvements — all designed to make your day-to-day in Fusion smoother and faster.
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Content Ignite’s Revenue Insights Hub offers publishers a comprehensive, user-friendly platform to delve deep into their earnings data, identify trends, and make informed decisions to maximise profitability.
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Content Ignite's Fusion platform introduces the Demand Mix feature within its Insights Hub, offering publishers a comprehensive view of how various demand sources contribute to their revenue.
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A crucial component in digital monetisation on desktop and mobile web is the ads.txt file—a simple yet powerful tool designed to combat ad fraud and enhance transparency in programmatic advertising. Recognising its significance, Content Ignite has developed the Ads.txt Insights feature within its Fusion Platform, empowering publishers to optimise their ads.txt files effortlessly.
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